Online Purchase Motivation Behaviors From Conscientious...

1. What is the stated research question or problem? The stated research question from Jen-Hung Huang’s and Yi-Chun Yang’s article titled, The Relationship between Personality traits and Online Shopping Motivations, observes the different purchasing behaviors from Conscientious shoppers and Extravert shoppers while shopping online. Furthermore, the article addresses that various speculations have followed the behaviors of Conscientious shoppers and Extraverts shoppers regarding how these type of shoppers are influenced to purchases goods and services from the internet. However, Huang and Yang (2010) note that some researchers have yet to explain in detail on the topic of online purchase motivations (p. 673). In brief, for Huang and Yang to clarify the topic of online purchase motivation behaviors from Conscientious shoppers and Extraverts shoppers, the authors implemented the Big Five Model. Particularly, the Big Five Model addresses the behaviors of openness, conscientious, extraversion, agreeableness, and neuroticism fo r Huang and Yang to answer their research question of the different shopping characteristics behaviors from Conscientious shoppers and Extravert shoppers. - Conscientious shoppers: Described as self-organized, financially efficient, and prepared for the future (Huang and Yang, 2010, p. 675). - Extravert shoppers: Described as motivated to pursue in social activities and embrace personal interactions (Huang and Yang, 2010, p. 675). 2. Does the articleShow MoreRelatedConsumer Behavior Study Notes7882 Words   |  32 PagesConsumer Behaviour What is Consumer Behaviour? Consumer Behaviour: the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires. 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